About Evia
Built for skin like ours
Evia was born from a frustration that almost every Pakistani woman knows. You pick up a sunscreen and it leaves your face grey. You try a brightening serum and nothing happens. You spend money on a facewash promising to clear acne, and three weeks later your skin looks the same.
The problem was never you. Global skincare brands formulate for cooler climates, fairer complexions, and lifestyles that don't involve 40-degree summers, dust, humidity, and the UV exposure of living between latitudes 24° and 37° N. Most local alternatives either copy global formulas without adapting them, or skip the active ingredients entirely.
We built Evia because Pakistani skin deserves better. Not expensive imports. Not watered-down alternatives. Dermatologist-grade active ingredients, properly dosed, formulated for our skin, our climate, our daily lives.
What we believe
Honest ingredients. If it's in the formula, it's there at a concentration that actually works — not at 0.01% so it can appear on the label.
Accessible pricing. Active formulas shouldn't cost what a week of groceries does. We price Evia to make daily skincare possible, not aspirational.
Full transparency. We tell you exactly what's in each product, why it's there, and what it does. No proprietary blends. No mystery complexes.
The formulas
Anti-Acne Facewash — Pakistani skin is mostly oily and acne-prone, worsened by heat and humidity. Salicylic Acid 2% + Glycolic Acid + Tea Tree Oil: clears, controls, and protects without stripping the skin barrier.
Exfoliating Toner — Post-acne dark marks (PIH) are the most common skin complaint we hear. Our triple-acid formula resurfaces gently and fades marks without the irritation of single-acid formulas at high concentrations.
Lit Skin Kit Serum — Vitamin C 30% handles pigmentation at the source. Niacinamide 5% evens tone and refines pores. Hyaluronic Acid 10% keeps skin plump throughout the process.
Invisible Sunscreen Spray SPF 50 PA+++ — Sun protection is the most skipped step in Pakistani routines because most sunscreens leave white cast. Ours vanishes on contact, reapplies over foundation, and delivers genuine SPF 50 PA+++ protection.
Where we are today
Evia launched with one product and a belief we were onto something real. Over 10,000 customers later — from Karachi to Gilgit, from working women to university students to mothers buying for their daughters — that belief has been confirmed.
Our reviews are in Urdu and English. Customers share before-and-after photos without being asked. They re-order. They tell their friends.
We're not done building. The Evia range will grow as we identify more problems Pakistani skin needs solved.
The promise
- Active ingredients at clinically effective concentrations
- Formulated for Pakistani skin types and climate
- Priced to make daily use possible
- Cash on delivery — because trust has to be earned
evia.pk